Tuesday, 30 October 2012

How to put a Little “Location” in Your UK Marketing Campaign

Why not put a Little “Location” in Your UK Marketing Campaign




Success with you UK  location-based marketing, you have to understand
what you are asking customers to do when they check in or turn up.




http://www.chargezone.co.uk

The mobile phone charging station UK  helps the public recharge on the go with band focused advertising.

Our goals are:
• To always keep the UK public connected on-the-Go and  never running out of battery.
•To further  improve your organisation's smartphone marketing strategy


Contact the Team: advertising@chargezone.co.uk for Advertising or Press


The general steps participants go through to check in to your location are:

1. Take out a smartphone when they enter your location.
2. Open an application from a location-based service.
3. Search through a list of places that are nearby the current location as
defined by the phone’s GPS.
4. Select a place or search if the place they are at is not listed.
5. Touch a Check-in button.
6. Share the fact that they just checked in with other social
networks like Facebook and Twitter.
7. See what happens after they check in — maybe a friend is in
the same location.
8. Add tips, recommendations, photos, or additional content to
the check-in.



http://www.chargezone.co.uk
The Public Smartphone Charging Media  with Brand Focused Advertising

UK Mobile technology

Mobile technology has played a tremendous role in the adoption of UK location-based marketing. In
particular, the FCC mandate that GPS technology has to be included with smartphones
unlocked the ability for geo-awareness.

GPS combined with the mass adoption of smartphones is driving increased adoption of LBS,
particularly among influential, affluent males. All your customers will experience your venue differently across their various mobile devices.

This does not mean that you have to go out and buy one of every device on the market, but it doesn’t hurt to at least have an idea of whatyour venue(s) look like on PC versus Mac versus smartphone versus tablet.

If you have a tech-savvy customer base that’s spread across
numerous mobile platforms and devices, this may play a role in your UK location-based marketing
platform decision.





http://www.chargezone.co.uk
The Public Smartphone Charging Media with Brand Focused Advertising

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