What type of event are you planning?

What type of event are you planning?

An easy way to answer this question is to refer to what I call the Five Ws of event planning—the who, what, when, where and why.

The Five Ws are a guide to help you visualise your event. Applying the Five Ws to your event planning will help you get started.

• Who:Who is this event being held by and who is it to be held for? How many people will attend the event; does this include partners and their children? Will you need to arrange childminding
services? (This could prove very popular with parents as it is often overlooked!)


• What: What kind of event will it be? What would be appealing to your attendees? Will it be a black-tie dinner, an outdoor picnic, a small dinner at a restaurant, a board meeting or an
educational seminar?


• When: When is the event going to be held? Will it conflict with other key events that may be of interest to your audience? How much time do you have for planning? How long will the
event run—for example, two hours, two days? Will it be held in the morning, lunchtime or at night?

• Where: Where should the event be held? In a major CBD area, close to transport, interstate or overseas? What kind of venue will be required? Will it be a function centre, restaurant, major hotel, resort or local park?

• Why:Why is the event being held? Is the organisation seeking a specific outcome? Is the event intended to increase the knowledge of staff, build relationships with potential clients,
reward staff for a job well done or celebrate the achievement of a colleague?

Keeping planning on track
Now that you know when your event is being held and how long you have to plan it, you will need to revisit your event brief and break each of the listed categories into individual tasks to create
an event management sheet.The event management sheet, which will become your blueprint for success, lists every task, from booking the venue to gaining sign-off for invitations, to thanking
the speakers.


Chargezone is a public smartphone charging media which charges 99% of smartphones from between 5-20 minutes while  continuously playing your promotional video on the 17-19" interactive screen .

We sell, lease and service the public recharging Kiosk


When sponsored and wrapped with your brand, it could either be used as a free service or for generating revenue while improving your customers mobile experience and further developing your relationship with your on-the-Go customers by promoting any existing products like discount vouchers on smartphone,  tickets on smartphones, mobile phone payment or android/ iPhone apps on mobile phones. The new, innovative idea would further help with improving your product ranges and further promote any services during the events.


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The Public Smartphone Charging Media  with Brand Focused Advertising